From Zero to Hero: 10 Ways to Build a Strong Brand From Scratch
To build a brand from scratch and keep it sustainable in this cat race of marketing is an uphill battle. In 2021, in a survey conducted in Sweden,84% of respondents from business management accepted the importance of a strong brand.
Wondering how and where to start with? What should it be like? Will it resonate with your target audience effectively?
If you have nothing but a viable business plan to execute, here are the 10 steps to roll out a purposeful and distinguishable brand. Let’s dig in!
Research Your Target Audience
Want to connect the dots between what you are offering and to whom? To hit the right chord is the key. Building a strong brand is how best you spot and approach your potential audience. Identify “low-hanging fruit customers”, ones whom you can easily sell to, who they are, what their pain points and how your brand values them.
Set Forth the Brand Identity
Brand identity is not just a logo or name, but it is a narrative of your positioning statement(one or two lines that proclaim your brand in the market) and how it distinguishes you from the crowded market.
Brand identity shows your core values, your company’s mission, the products/services you offer, and your promise to your audience.
Brand’s Name
Picking out a snappy and impressive name can help you gain long-term success, as it’s easy for customers to recognize and memorize your product for a long.
You can choose a name that’s difficult to imitate by brainstorming through any online name generator like FreshBook, Anadea, Hipster, Business Names Getsocio, Namesmith, and Namelix.
Captivating Tagline
It’s a brand’s voice that shows your company’s motive and your way to divulge your audience. It should be a brief slogan or a group of a few catchy words that can make a huge impact and should spellbind your audience.
You can either make your mark as, “The world’s strongest coffee” by Death Wish Coffee, or can embrace your audience’s perspective, Nike, “Just do it.”
Brand Look (Choose Font and Colour)
When you make your own website, choosing nice colors and font not only impacts the visual representation of your brand logo but comes in handy too.
You can choose a font by browsing a wide font range and selecting one that suits you well. Use FontMatcher or Stylify.me to get a visual style idea. You can go for tools like Coolors for invoking color schemes.
Brand Logo
The logo, being your company’s trademark, should be distinguishable, captivating, and preferably based on an icon, a word mark, or both. It must be on all platforms of your brand, like your website, profile picture, social media accounts, video ads, youtube channels, and product packaging.
You can outsource logo designs through Upwork(Freelancers comprise 77% of the design and art industry), Fiverr, or from 99Designs.
Keep an Eye on Your Competitors
You are not alone in the market. What will make you grow, stand out and outpace your competitors in the market?
Analyzing direct or indirect competitors of your product category, watching out for their every move, and designing quick-win strategies to strive for better marketplace standards.
Strive for Loyalty
The essence to turn one-time customers into regular ones is to offer a quality product/service outdistancing others in the market. Your commitment to customer support and ease of service can help you win customers. Last but not least you can offer discounts, and freebies to reward your loyal customers.
Take Leverage of Social Media Platforms for Brand Awareness
Want to gain an audience and boost your visibility that won’t take years, right? Statistics show that 90% of marketers use social media networks to grow their business, and 79% do it via Instagram.
Take leverage of influencers and social media platforms, like Facebook, Tiktok, Instagram, Pinterest, Youtube, Twitter, and LinkedIn. Facebook Ads By Wix, links your website with your campaigns, helping to gain traffic.
Evolve Your Brand as it Grows
Some marketing strategies to outshine your brand in a flash are; consistent brand identity, using appropriate marketing tools, Email marketing, taking leverage of co-branding, doing Podcasts, visual storytelling, adding video content, and many more.
Wrapping Up
In a nutshell, building up a brand with a unique identity and sustaining it with market competitors can be strenuous and requires consistency in the context of quality, designs, and personalized customer service.
If you want to build and increase the credibility of your venture, have faith in your metrics, be updated with the latest marketing trends, and keep hold of your loyal customers. Always continue to grow and evolve your brand according to your audience’s needs. Be the trustworthy and favorite hero of your customers. You will make a hit!
