4 Potent Ways to Maximize E-Business Growth with AI
Is your digital business struggling to gain traction? Or do you want to take your E-business to the next level and scale your success?
AI — -a buzzword in the corporate world is an incredibly novel and value-adding tool for business optimization.
The AI adoption rate in businesses has increased 2.5 times globally. Want to ferret out, why AI has become a must-have for modern businesses? Whether you’ve overlooked embracing AI so far or are ambivalent about what it is? You’re not the only one on the fence.
57% of large enterprises deploy AI to boost their business and witness its ability to clone human thinking and pitch in cognitive tasks. It not only automates your day-to-day workflows, but improves sales and marketing, productivity, and customer satisfaction.
Let’s delve into 4 AI-powered ways to move the needle.
Increased Digital Automation
Robotic Process Automation(RPA) is the leading AI capability. RPA reduces the money spent on tiresome and repeated tasks. It helps to get your workflow automated and frees you and your employees up from long-drawn-out tasks.
So, you can focus on more attention-demanding assignments and run your business like a well-oiled machine that increases the productivity of your enterprise. Statistics show that by 2035, AI can increase the gross value-added growth rate by 4.8% (1.4% more than that of a non-AI scenario).
Moreover, AI can smartly rank sales leads based on ideal customer persona. It can help build a single dashboard for all your team members to get updates, collaborate on ideas, and even organize meetings automatically. Amazing, right?
Improved Customer Service
Your customers are key to boosting your business by breaking or making sales in a flash. Are you providing a seamless customer experience across all channels and touchpoints?
If not, you can use AI’s automated chatbots to enhance customer service. Chatbots reduce delayed response and aid your customers 24/7 via emails or messaging apps.
Ever had a glimpse of a pop-up message on your screen, asking for any queries when you first drop in on a website? You’ve come upon a chatbot!
Chatbots can sift through tons of messages from your clients and leads and can filter important ones like crisis-prone messages, “I won’t recommend your business”, or leads messages, “I would like to buy it.”
Enhanced Cybersecurity
To get a secure system free from criminal breaches, you can use an AI-powered cybersecurity automated system.
It can pick out any malware, virus, or spyware by scanning your system in a couple of seconds. You can get a solution to mitigate any potential risk and patch up cracks in your firm’s digital shield, thus saving you from costly security breaches and headaches.
Predictive Marketing
AI is a potent marketing aid in the digital world. Machine learning, an AI algorithm, improves ad marketing and advertising offers and optimizes content personalization. For instance, you can use it to design more productive ads in accordance with customers’ behavior patterns, demographics, and user data.
AI bucket-test your marketing by directing ads to your target audience and checking which one gets the best response in terms of clicks, purchases, or downloads. It will help gain traffic, remove errors and increase your return on investment(ROI).
The Bottom Line
The AI software market is forecast to generate a revenue of 35 billion globally. AI is a necessity in business growth, not a luxury. It is revolutionizing businesses from minimizing hand-operated data entry to anticipating customers’ needs. Helps build workspace, boosts productivity, improves digital automation, and enhances your cyber security — imagination is the limit.
Are you ready to take AI leverage to enhance your business growth and productivity to boost your bottom line with little investment? So, kick into gear and it will take you ahead of the curve!
